The Show

Hunt Adkins was chosen as Agency of Record for AdFed MN's The Show 2020, an annual awards show honoring the best creative work of over 100 agencies and studios in the Twin Cities. Our concept/theme for the event was "Life is Meaningless. The Show Isn't."

Creative Director/Copywriter: Doug Adkins

Creative Director/Designer/Illustrator: Steve Mitchell

Producer: Josh Johnson

I brought to life all of the ridiculous illustrations that sprung from the initial concept. All in all, I animated over 30 gifs + videos for use on social media and email. I also designed Spotify videos for a custom Show song and a 10 minute looping video that was projected onto the ceiling of the event hall during the awards ceremony.

I was also tasked with developing some new ideas for animations specifically to be used as Giphy stickers on IG + Snapchat during the event. You can see the entire set here!

We ended up submitting our Show work as an actual entry to The Show 2021 (appropriately meta). Below is the case study video I created showcasing the breadth and scale of all the work that we did and giving a good feel for the apocalyptic yet theatrical tone of the branding for the event.