Duke Cannon

A selection of paid and organic social media content that I concepted, edited and helped to produce in-house for the menswear grooming brand.

Creative Director/Designer: Steve Mitchell

Creative Director/Copywriter: Sarah Kearin

Producer: Josh Johnson

One of the biggest projects I worked on remotely in 2020 was concepting and creating monthly offerings of social media content for Duke Cannon. I came up with 4-8 monthly assets showcasing some of the best-selling grooming products in an effort to increase brand + product familiarity, drive traffic to the website, and increase direct-to-consumer sales, capitalizing on online shopping during quarantine.

I led the team in coming up with ideas for paid social, did all of the video editing and animation, and created scripts + shot lists for others to follow when shooting live footage. The biggest challenges we faced were creating all of these from home, with zero to little budget.